PSI Supanet

Population Services International are the leading nonprofit social marketing organization in the world. Insecticide-Treated Nets are part if it's program in Kenya and in a country where approx. 90 children die daily of malaria, it is implementing the largest insecticide-treated net (ITN) social marketing program in the world. Visit their website to learn more.

The brief was to add value to using a Supanet as the education on malaria and net usage had been achieved in their previous campaign. This campaign aims to link night-time dreams with dreams of the future and adds value to Supanet by positioning it as a 'dream protector'. i.e. If you are protected from the risk of malaria while you sleep, you are protecting your future.

This campaign hit over 95% on target in pre-testing. The highest result that PSI have seen in Kenya.

Strapline: Sweet Dreams.

Original Pitch work