CRM campaign for private medical insurance company.
Launch
pack and ongoing quarterly mailings include:
Healthy Living Guides - offering advice on various aspects of health and
lifestyle.
Healthy Offers - working with relevant third parties such as Lloyd's Pharmacy,
St. John's Ambulance, Dorling Kindersley etc.
Health
at Hand - a 24 hour freephone service, providing medical and health information
from a team of healthcare professionals.
All programme information can be stored in the 'white book' allowing members to build a file of self-selected healthcare support and information.
DMA award winner
CRM 2000