Corporate campaign for the largest tea company in Kenya.
the campaign turns 'tea-time' into 'Ketepa-time' whilst introducing the time-out sign to indicate it's time for a cup of tea. We aim to push the brand to the forefront of peoples mind so that they begin to think not of tea, but of Ketepa. Executionally, the campaign gives an array of situations that lend themselves appropriately to a tea break.
